StrangeLove was born in Byron Bay NSW where founders – James Bruce and Stafford Fox– developed a passion for organic produce and stumbled upon an old family recipe for a ginger elixir. They set about trying to put that recipe into a bottle utilising only organic ingredients and, subsequently, tried to get people to give them money for it! Before long, word of their delicious elixir had spread and StrangeLove ginger beer was all of a sudden being used by some of the nation’s most respected restaurants and bars. Pretty soon Bruce & Fox were being asked if they could offer other craft mixers and Strangelove was born.
With their ginger beer already available around the country, the company has launched four other varieties to bring the total range to five. Their eclectic range of five premium, organic sodas include The new flavours include: Lemon Squash; Bitter Grapefruit (50 per cent organic juice with piths and peels added for extra flavour and colour); Blood Orange & Chilli (39 per cent organic juice and a touch of cayenne pepper); and Smoked Cola (an old style recipe that is a little smoky, not overly sweet and contains Madagascan bourbon vanilla, citrus oils, cardamom, cassia, nutmeg, cloves and cinnamon); alongside the original Ginger Beer, which contains two types of ginger, green tea, yerba mate and cinnamon for extra kick. Stepping away from traditional flavours the new soft drinks also bear striking labels that reflect the brand’s determination to be different. Not only is the emphasis on sourcing local, organic ingredients, and prioritizing a high natural, organic fruit juice content over sugar. The sugar that is used is unrefined and organic too.
According to Fox the concept for the brand was developed a few years ago under the belief that consumers want something more adventurous than lemonade.
“Our drinks contain loads of organic fruit, plants and spices, and we don’t use any preservatives or chemicals in our beverages. Most impressively, our beverages have won over 50 international awards at the annual StrangeLove International Beverage Awards.