Chateau-Chauvin
Sylvie Cazes and her children Julie, Pierre and François Régimbeau bought Château Chauvin in May 2014. They want to continue the work carried out by the Ondet family while giving Chauvin the assets needed to succeed in this new page in its history. Sylvie Cazes has entrusted the technical management of the property to Philippe Moureau, who has embarked on a program of restructuring the viticultural and winemaking techniques.
While searching through the archives of the property, a Château Chauvin label from 1929 was discovered. This immediately appealed to Sylvie, who decided to use it as the basis for the creation of the new label, while preserving the essence of the Château.
After that, the graphic research went back to the meaning of the word “chauvin”. To be “chauvin” in French means to be proud of your land, to love your land. To the label dating from 1929, a symbol was therefore added to illustrate its values: Cupid, son of Venus, and the god of Love in Roman mythology, proudly displays a banner depicting a lion, the emblem figuring on the coat of arms of Saint-Emilion, his land that he looks over with a watchful eye.
As from the 2014 vintage, the label showing Cupid straddling a lion represents the attachment of Château Chauvin to the land of Saint-Emilion.
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